Astor Awards honors St. Luke’s Cornwall and Momentum Advertising & Design for campaign

Two campaigns created by St. Luke’s
Cornwall Hospital (SLCH) and its agency,.
Momentum Advertising & Design, have
earned top honors in the Aster Awards
competition. Sponsored by Marketing
Healthcare Today and Creative Images,
Inc., the competition is one of the largest
of its kind. The national program recognizes
outstanding health care professionals
for excellence in advertising/marketing.
The 2009 Aster Awards consisted of
approximately 3,000 entries from across
the country. Judging criteria includes creativity,
layout and design, functionality,
message effectiveness, production quality
and overall appeal. SLCH and Momentum
Advertising & Design earned awards for
print/radio/billboard campaigns promoting
the hospital’s Center for Joint
Replacement and Orthopedic Program
(Silver) and comprehensive Cancer
Program (Bronze).
. “It’s gratifying that these campaigns not
only educated the public about new and
important health services, but also were
recognized as outstanding marketing programs,
said Judi “Stokes, SLCH Director
of Marketing and Public Affairs. “It’s a
pleasure to work collaboratively with
Momentum Advertising & Design in the
development of these and other successful
initiatives that provide valuable information
to our community.”
“We are extremely proud to have been
selected for these distinguished awards,”
said Steve Mayhew, President of
Momentum Advertising & Design. “It is
particularly rewarding to eam these
awards in conjunction with our client, St.
Luke’s Cornwall Hospital, which is intimately
nvolved in the creative process.
These awards help illustrate how having a
symbiotic working relationship with a
client can result in the development of a
highly successful marketing campaign,”
continued Mayhew.
Entries in the Aster Awards were
judged by a diverse panel of health care
marketing experts. All winners are posted
on the Aster Awards’ website
(www.AsterAwards.com), as well as published
in Marketing Healthcare Today, a
national health care marketing magazine.